ABOUT ROARINGLY PRECIOUS
Offering inclusively designed clothing with easier to dress features.
Roaringly Precious was born when designer and founder, Sara, spent time caring for loved ones facing the challenges of dementia. She became frustrated with the lack of fashionable, easy clothing available to help people maintain their sense of style and independence whilst providing for their specific needs and felt there was something she could do about it.
Sara pairs together her background in design with research around the challenges of cognitive and mobility conditions to create adapted clothing made with a purpose. Having spoken to carers, occupational therapy professionals, families supporting loved ones and people living with dementia, Sara created a easy clothing brand.
The collection is made up of several garments with helpful inclusive design features that cater to a range of needs, supporting people facing different challenges and requiring varying levels of support.
All the Roaringly Precious garments have subtly built-in adaptations to make dressing easier. We use specific sizing rules, loose fit styles with specific shaping and larger armholes to create ease in garments that fit and flatter the body. We have designed our clothing with larger openings without low necklines, easy fastenings and garments that are made to be worn either way to improve the dressing experience, promoting independence and dignity.
We offer a small range of styles in many fabrics so that clothing can feel familiar on the body and not overwhelm, whilst giving people choice to express their taste and preference.
At ROARINGLY PRECIOUS we see 'people' and work to offer them choice. We are a person-centred brand, interested in only providing purposeful products that will improve our customers quality of life.
We believe every person deserves the right to feel good about themselves and the clothes they are wearing, and deserves the opportunity to express themselves. Sara feels passionately that we see people’s hardships, we respect the challenges they face and the conditions they have but that we also work to support peoples abilities and skills, empowering and enabling people so their opinions are heard, their feelings are known and their style and individuality is seen.
We endeavour to provide adapted clothing that solves issues, eases struggle, and provides people with a sense of comfort and enjoyment.
In the future we hope to invest further in expanding our range of clothing for women, offering a wider selection of designs and also launch a Men's clothing range.
our founder, designer and maker
Sara trained at the University of Huddersfield completing a BA Hons in Costume with Textiles. Her background in Costume design helps Sara to tailor her collections to specific needs, using innovative ideas to create new designs and alternative solutions to clothing challenges. Sara builds adaptations into the patterns and uses informed construction techniques considering every part of the garments design, fabric and construction so they are appropriate.
Sara has worked as a seamstress in different roles within the fashion and tailoring industry before becoming self-employed and launching ROARINGLY PRECIOUS. Her years as a seamstress have taught her the professional standard required for lasting quality clothing.
In September 2021 Sara will be starting a Master of Research in Art and Design, investing her time to further discover key information about how clothing can affect people living with dementia and honouring her commitment of creating thoughtful purpose made garments.